Content design
and UX writing

Clear content for better products

Hi, I’m Tara. I design systems and strategies that help people navigate digital products.


I’ve spent the last 10 years solving complex user problems for Meta, Marriott, and CookUnity.

Browse my work

Meta

Horizon Experiences (AR/VR)

  • Led content design for Meta Horizon Store, covering monetization, growth, discovery, search, and PDPs

  • Launched two first-to-market products, a VR gaming subscription and a digital currency for shopping in Store

HorizonOS (AR/VR)

  • Led content design for the Privacy Experiences, Spatial Trust, and Modular UI teams

  • Simplified onboarding for privacy consents

  • Established a new information architecture for notifications in headset

  • Used AI to gather and synthesize UX research, refine copy, and brainstorm 

Content design solutions

  • Name this first-to-market product and define its value props

  • Explain what it offers during onboarding, in product detail pages, storefront ads, and go-to-market emails

  • Make it easy and intuitive to subscribe and manage

Results

  • $150,000 positive TPV over 5 months post launch

  • 180,000 subscribers over the first 5 months

  • 106,000 email conversions

  • 1M active subscribers and over 100 games as of February 2026

Meta Horizon+

Overview

Users wanted access to more games and Meta wanted more active gamers.

How can we…

  • Keep users coming back month to month

  • Boost total purchase volume

  • Give the people what they want (more games!)

Quest Cash

Overview

Users wanted an easy way to send friends and family money to spend in the Meta Horizon Store. 

How can we…

  • Educate users on this new feature

  • Boost TPV with more ways to spend

  • Design for both kids and adults

Content design solutions

  • Name this product and define its value props

  • Create a way to learn more about it

  • Make it intuitive for (almost) all ages to use

  • Protect youth from safety risks with built-in parental controls

Results

  • Quest cash earned over $1M in 6 weeks

  • Our most vulnerable users were protected from serious safety risks

New Store Vision

Overview

The Meta Horizon VR app store was hard to shop. It frustrated users and hurt store’s TPV. 

  • People couldn’t find what they were looking for

  • Apps shown were not relevant 

  • Excessive padding and too much metadata pushed important content out of view

  • Difficult wayfinding left users unsure of how to purchase


How can we

  • Surface relevant content in meaningful ways

  • Reduce visual clutter and redundancy 

  • Showcase a breadth of content without overwhelming people

Content design solutions

  • Organize and label apps in more relevant ways, like “Free” or “Top selling”

  • Develop metadata guidelines (based on user research) reducing key info to three scannable lines

  • Drive cross-functional alignment on taxonomy terms (e.g. genre, category, popular) across metadata and badges

  • Create content principles and a flexible content hierarchy for product detail pages

Results

  • Store content became easier to scan and shop

  • Users had all the info they needed to buy confidently

  • Today, over 100 apps have crossed $1M in revenue

An app PDP with a buy box featuring all the info users need to make a confident choice.
Store landing page in mobile, with category cards, easy access to free games, personalized shelves, and reduced metadata.

Store landing page in VR featuring category
cards, including an entry point to free games, reduced metadata, and a nod to the breadth of content in the search bar.


Spatial Trust and Privacy Experiences

In the short time I led content design for VR Privacy Experiences, I partnered with stakeholders in policy, legal and engineering to simplify complex privacy consents so they could be understood by users of all ages.

I also helped shape Meta’s VR privacy commitments to build user trust in the headset, working closely with Meta’s central privacy org to ensure we upheld the company’s policies in spatial experiences.

CookUnity App

Led all things content — metadata, tooltips, emails, push notifications, and texts — and crafted guidelines to keep it all consistent.

Simplified the purchase path and optimized it to scale. Crafted communications across the user journey before, during and after purchases.


Gave guidance on nomenclature in the nav to make it clearer for users.

Users grew just as quickly as the menu did.


Marriott Bonvoy App

Experience Copy Manager

Oversaw all digital content for the launch of the Marriott Bonvoy travel app, balancing clarity, simplicity, and a new brand voice across every interaction.